Summary
The company behindPokemonbanked another huge profit this past year. Whether it was from games, trading cards, or otherPokemon-related items, their total retail sales landed it another spot on the top 10 “global licensors” list for 2023.
Pokemonhas been a huge name in games for several decades now. As one of Nintendo’s biggest IPs, the series was first seen asPokemon Redand Greenfor the Game Boy in Japan in 1996. Since then, The Pokemon Company has expanded to include several generations of video games,trading cards and trading card games, manga, and the popular mobile gamePokemon Go. Alongside this, the company has been able to break into mainstream popularity and garner fans from a variety of different areas of interest.
WithThe Pokemon Company’s popularity among fans, and its various releases during these past years, it is no surprise that it recorded another large profit for 2023. According toan article released by License Global, the company recorded a whopping $10.8 billion in retail sales over the course of 2023. This put it in the seventh spot on the top 10 “global licensors” list and above the iconic toy companyMattel. However, The PokemonCompany was still behind other companies such as Hasbroand theWalt Disney Company,which took fifth and first spots respectively.
Top 10 Global Licensors of 2024
With the large number of retail sales that ThePokemonCompany saw in 2023, its total retail sales have been pushed to $91.6 billion. Its success as a company can be attributed toPokemon’s ability to keep long-term and new fans engaged with its content and its mainstream popularity. Updates and new content, such as the newPokemonTV seriesPokemon Horizons: theSeries, keep fans interested in the company and continue to increase its popularity. Alongside content released by ThePokemonCompany itself, the wealth of fan games and spin-off series provide fans with plenty ofPokemoncontent to keep them engaged with the brand.
The success of ThePokemonCompany in 2023 sets it up for more success this year. With over half of 2024 already completed, there have already been game updates and several announcements for morePokemoncontent. Although there is no mainlinePokemongame hitting the market this year, there are still plenty of exciting events planned for thePokemon Gocommunity this falland much more.
