Halo Infinitemay have been delayed from late 2020 to late 2021, but there are some things that can’t be delayed like a video game can be. Marketing partnerships are put into place months, if not years in advance. As such, there are alreadyHalo InfiniteMonster Energy drinks with 2x experience codes, as well as a unique weapon skin from Snapchat. Now it seems like another cross-promotional partnership forHalo Infinitehas gone live, withHalo-branded Pringles available exclusively at Walmart.
Thelimited-time-only Pringlescan will offer up a special Moa Burger flavor. Moas, for those familiar, are a type of ostrich-like bird found on the fictional planet of Reach. In other words, Pringles made a flavor based on the meat of these fake flightless birds.Halofans will have to try it for themselves to find out if Moas taste like hamburgers or some other salty Earth flavor that hopefully isn’t too disconcerting. Suffice to say, a lot of random store shoppers are going to be very confused about this Moa Burger flavor.
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These Moa Burger-flavored Pringles cans are available exclusively throughWalmartand will only be available for a limited time. In fact, they’re already available on store shelves and can be purchased now. Details regarding how long they’ll be available or in what quantity aren’t certain. As such, once they’re sold out they may never be restocked. Sometimes these types of cross-promotional things last for months and sometimes they disappear quickly.
To be fair, this cross-promotionalHalosnack isn’t technically a. It’s specifically labeled as a genericHalocross-promotional campaign. The only labeling on the canister itself, beyond the Moa Burger flavor, is the logo forHaloand a picture of Master Chief. However, it is theHalo Infiniteupdated look of Master Chief.
It’s possible that this Pringles advertising campaign was originally intended to be aHalo Infinitepartnership. Thedelay ofHalo Infinitecould have led to the deal dropping theInfinitesubtitle, since the game won’t be out for months. There also isn’t any otherHalonews coinciding with the advertising, so it’s a bit of an oddity.
While it may not be advertising any specific product, that just goes to show how important theHalobrand is to Microsft even with nothing related launching. It helps keepHalowithin the public conversation, even if it’s just in a small way. That way whenHalo Infiniteor aHaloTV showhas news coming out, the gaming audience and beyond are more receptive to the news. For most individuals, however, it’s just a fun collectible Halo Pringles can with a weird flavor.
Halo Infiniteis in development for the Xbox One and Xbox Series X/S.
